Thursday, March 7, 2019

Marketing Research 1- L'actualité

L'actualité is a Canadian French-language news and general interest magazine published in Montreal by Rogers Communications until 2016, then by Mishmash. The magazine has over a million readers, according to Canada's Print Measurement Bureau, from its circulation which is mainly subscribers. They market with many ads. They pay to be on French-Canadian television stations and promote products that bring them in revenue as well. They set there magazine price at a low cost if you purchase a monethy circulation and online pay wall plan. This low price is to compete with other magazines. There market there magazine to be sold in areas of high population so the circulation is wide and everyone sees the articles and problems the magazines address. 

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