The New York Times is an American newspaper based in New York City with worldwide influence and readership. Founded in 1851, the paper has won 125 Pulitzer Prizes, more than any other newspaper. The Times is ranked 17th in the world by circulation and 2nd in the U.S. Regular readers of the New York Times. The NYT markets very differently. In New York City you can see ads on taxi cabs and on buildings. However they use newspaper stands and online ads to market their company. According to their website their marketing values say "
Marketing plays a key part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create purposeful marketing that demonstrates our mission, how we’re leading the journalism industry and all the ways our readers can subscribe."
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