The marketing research I found on Becoming was very vast. Michelle team used lots of forms of PR to distribute. Print is digitally distributed through online reading platforms and excerpts being shown on digital shows and platforms. They had ads on lots of television networks. Becoming by Michelle Obama digitally distributes by appearing on TEDTALKs as well as having popular celebrities such as Sarah Jessica Parker and Gayle King to bring in more younger and "hip" audiences as well as long time viewers of these popular celebrities. She also used social media to her advantage and used influencers and Snapchat and Instagram ads for Becoming.
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